My interest has faded. 10 years ago, a business professor had us all subscribe to what he called the cutting edge business publication, the new wall street journal in a magazine. I remember being very intersted in the articles, from what makes an expansion giant like wal-mart or starbucks thrive; business practices they have instituted that makes them a success. Now, the first 50 pages are advertisements with paragraph sprinklings mixed in. The full articles, 90% of the content is about tech up and comers, or companies and their online growth. I get it, the last company I worked for, 95% of what I sold was on line, and even the one I'm in now is moving to about 50% digital product. But could go get a tech magazine. What I'm interested in again is the processes these companies are putting in place to sustain and increase their profitability, along with survive during times like these. I'd like to see some of what the mom and pop entreprenuers are doing, and Fast Company has lost that touch.
