Molson's is one of the largest breweries in Canada, and its watery swill can be found in every tap-room in every town in the country. In blue collar B.C. it and its evil sister Labatts dominate the beer industry, despite the best efforts of a few craft breweries.
Long term consumption generally leads to a certain increase in abdominal size, known in other parts of the world as a "beer gut". This is the approved B.C. terminology.