Have not experimented with too many brands yet. The last 4 brands I have compared are Skyy, Kettle One, Grey Goose, and Svedka. By far Kettle One takes the top, but Svedka is definitely a close 2nd factoring in the price difference. Grey Goose is way over priced and not that enjoyable and Skyy is just aweful in my opinion.

Hard to drink even in a screwdriver; impossible to drink straight.

Been a Smirnoff drinker for years when it is MY money, Ketel One/Grey Goose or Chopin when it is Business money. Svedka is almost as smooth as those top shelf guys but costs the same as Smirnoff. A Great Bargain on an excellent Vodka, particularly iced for Martini's

What a GREAT find this flavorful is !!! Hands down better then Stoli or Skyy.