I visited my sister recently (after nine years away, TOO LONG) and her entire house smelled so good, I wanted to move in with her. She uses Gain, so the minute I got home, I bought some. She uses the powder, but because of our water I use liquid. It all smells great. I do think it is awfully expensive, but it's worth it. I haven't found the fabric softener in Alaska yet... but will try it when I find it.