You have to look deeply into the commercials. As you know, the people who are in a problem are chewing this mint. It can go to show you that research helps in this case. On us. mentos.com I saw that (done at an accredited university,) chewing can stimulate your thinking and memory. Something useful, eh? I do love the jingle and I remember it by heart. How lovely it is- thanks Perfetti van Melle for making these commercials! (Of course, tboneya, they are from Europe! But put it this way, who owns the ice creams Good Humor and Klondike and Lipton Tea- Unilever of Holland. How can we live well without the European's great products?)