I'm not sure if I've tasted better, and I do enjoy eating them (for the record, I am among those who love the marbits, no matter how sugar-loaded and bad they are for you), but Lucky Charms has the problem of being remembered. You eat it, you like it, you finish the box, go through a few boxes of other cereal, and go back to the supermarket. You look at the cereal aisle and Lucky Charms fails to jump out at you and say, Remember me? So although tasty, I tend to overlook this cereal and underestimate it until I actually get around to eating it.