The point of flip-flopping, in my opinion, is when it is done to appease voters for votes. GW's strength in this past election was he clarity. You know where he stood on the issues. If you didn't like it, you had a choice. Kerry's flip-flopping was clearly to give voters something they wanted to hear depending on the audience. It was for voters. Evidently, this lack of clarity didnot sit well with most voters. Examples given earlier of GW's so called flip-flopping were statements made while he was not campaigning for re-election.