Mediocre. Not quite terrible. I have eaten this stuff on a few occasions. It does look very unappetizing, but close your eyes and think of the good you are doing as you chew on this rubbery synthetic flavoured stuff. Actually, you really do not need to suffer for your convictions anymore - test out Morning Star products or the pure genius of Quorn. Now THAT is worth trying if you prefer your protein from vegetarian sources.