I've tried all the dove shampoo and 2 in 1's line, and HAPPY to say that im pleased with the results, it made my hair softer, and NOT weighed down!! Being its very long, and blow dried everyday, mostly i use the 2 in 1's for my hair, being its summer, i use the 2 in 1 for oily to normal hair, then in the winter, i use the moisturizing formula, either the 2 in 1's or the shampoo/conditioner, i dont color my hair, so im not interested in that line, but for me im happy with all the 2 in 1's line, i sure hope they come up with a long and strong shampoo for hair that is long, but needs strength in the hair strands!!