After smoking Camel Lights and Marlboro 27's for about 6 months, my good friend turned me onto these bad boys. After my first one, I was sold. They taste much different than any other cigarette, and believe me, I have tried many. They are hard to find, but the local gas station always keeps 'em in stock because my friends and I literally buy up to three packs a day to share between us. My friends prefer the regular Kamel Reds, but I like the Lights because they are easier on my throat. They taste great and come in the coolest packaging around!