I honestly can't stand Charmin, because it is too linty, but Cottonelle Ultra is the best darn toilet paper on the market, I once bought Quilted Northern, because it claimed it was Ultra being extra thick and absorbant, my other half noticed right away and asked why I bought "this crap" I said "to save a few cents" I knew after one use that it didn't come close to the quality of Cottonelles Ultra thick, soft and absorbent toilet paper. However their wipeys are a differnt story, they changed the box and with it the quality which I plan to write them about, but their wipes are not moist anymore and what the heck is the point if they are not moist! Bounty for paper towels is a must as it is the toughest I have found!