Very inexpensive, usually under a dollar for an 11oz. can. Its'not going to break your bank. It does what it says, it is aerosol shaving cream, not magic GQ in a can. The scent is very medicinal. Okay product if you are really, really tight on money. Just remember to wash your face well before with warm water, also use a hot towel first to soften your beard hairs and you will get a semi good shave.