Looks like a bunch of propaganda. Performing on bench tests (static tests-Noack, pour, flash point, yes...even the 4 ball bearing wear test(I checked the site)) doesn't mean squat when it comes to active (dynamic reality) motor wear. I am sure Amsoil is a good synthetic.....but why pay so much more for something that is really no better than the other guys...Mobil one, Pennzoil,etc.etc.etc. Also, looking at what info. I can find...Amsoil doesn't have anything (active ingredient) superior to any of the other oils....Mobil One or Royal Purple most bang for the buck. 25k oil change...keep playin' with fire, get burned.