One of the few truly global phenomena, most of the world is transfixed to the World Cup every four years. It is only a matter of time before North America falls in.

Next time the World Cup is on, take a drive outside of the confines of the WASP zone through a part of town where there is a significant community of any immigrant ethnic population. You won't be able to get a seat in a bar because everyone is watching the game. It does't even have to be their team, the whole tournament is captivating the community. And its a social occassion unlike the rec. room hosted Super Bowl party. Its in a bar, cafe, restaurant, and there is no distraction from the main event.

And don't forget in May and June to head to the local soccer pitch. The sky-rocketing participation numbers for youths in Canada and the US in soccer compared to baseball, hockey and football have to be indicators of the future of the sport. A Tiger Woods/Michael Jordan international level superstar will eventually arise from the Unitied States and then American fans and television will catch on.