In more ways than one, from his point of view.
Not a bad slogan, but it didn't matter.
Running against the ghost of JFK, Goldwater had the same likelihood of getting elected as a chapter of B'nai Brith opening in Damascus.
There were a number of other slogans from this election that were fairly memorable.
The GOP used AuH20 on campaign buttons, showing a faith that the electorate could understand the periodic table.
The underground Johnson campaign issued a couple of attack buttons and bumperstickers, one that said "Goldwater in 1864" and another "And in your head you know he's nuts."
