I'm pretty sure I've only used BenGay maybe twice in my life and both times I found it to just slightly ahead of useless. Furthermore, it reaks, what's the point of that?!? Why not just make it unscented or perhaps something more pleasant and a little less pungent. I think if you want to warm up sore muscles you'd be better off just using a hot water bottle or taking a hot bath. So let's recap: BenGay doesn't penetrate, doesn't last very long, is unpleasantly odorous and is more costly than a bag of hot water.