Life's Abundance
1
Their Ingredients:
Okay - let's look at the facts (and first 9 ingredients): Chicken Meal, Ground Brown Rice, Potato Product, Chicken Fat (preserved
with mixed Tocopherols, a source of natural Vitamin E), Dried Beet Pulp
(sugar removed), Brewers Dried Yeast, Natural Flavors, Flax Seed Meal,
Egg Product,...ad naseum
In the first 9 ingrediates, you have 1 (count 'em , 1!) meat ingredient. Then #3 is a potato product (huh? Like Potato Buds I used to have as a kid? Pringles? What?), # 5 Beet Pulp which is considered a questionable ingredient (Source: www.dogfoodanalysis.com). #4 is chicken fat, which is a bit too high on the ingredients list (Should be 5 or 6 or even further down). Egg product - umm, like Egg Beaters - what does this mean?
As "Clara" would say: "Where the beef?" (Or chicken, or fish or anything else remotely resembling real meat?)
Plus, they do not state that they use ethoxyquin-free products. They claim to be "holistic?" I do not see any evidence to support that claim.
Their Marketing Strategy:
Next: I went to the website to check these guys out. The scariest thing about this? It's a *@$%&$#! MLM!!! - You know - multi-level marketing company - remember Blue-Green Algae, Tupperware, and who can forget AMWAY~ (I know I'm shouting a bit; I'm just a bit passionate about this sh*t.) Don't believe me? Click here.
Now, I may be going out on a limb here, and I am a business owner, so I do understand the laws of profitability and such, but ***MLMs do not sell products - they sell MLMs!*** This company is not interested in your pet or mine. Trust me.
Under the assumption of caveat emptor, (Latin for "Let the buyer beware" for those of you never having had the joy ::smirk:: of learning Latin) shame on us if we don't really do our homework. Just as we have to be militant advocates for our own healthcare, we have to be for our four-leggeds as well.