I once paid $3.00 for a Baby Ruth. I was living abroad in college, and I had an uncontrollable urge to eat a Baby Ruth. (Strangely enough, I hadn't really liked the candy bar very much before that.) Anyway, I found Baby Ruths for sale in a fancy hotel, and I bought one. Few foods have hit the spot the way that Baby Ruth did. It was almost a spiritual experience. Even though I felt terrible spending so much on a candy bar, it was worth every penny. I don't think I've had a Baby Ruth since then, but I'll never forget how that one special bar tasted.