As a fan of both, I always found Star Trek a much easier concept for popular culture to recognize (ie kind of like a Galactic UN) where as Star Wars was more of a fairy tale (with knights, and princesses, and sword fights). I think both have a distinct place in popular culture, but where Star Trek prided itself on scantily clad women falling under the (human) Captain Kirk's spell (not to mention the underlying mysogony of the original series and movies), Star Wars (with the exception of RotJ) had a kick ass princess with a big gun, in a very loose white robe. Mon Motha, the leader of the Rebellion, was also a woman. For my money, I'll take the fairy tale, thank you, as mysogeny in space doesn't really appeal to me.