Used to be a Marlboro Lights smoker. Bought a pack of reds cause it was the only pack they had left.. And WOW! it was so strong I was going crazy. But I bought a whole pack.. so no waste.. and I guess it really is addictive. I couldn't go back to Lights EVER again! But then a friend introduced me to Blend27's and from then on and forever a 27's man.