I've been wearing Be Delicious for about a year now and absolutely love it. Before I purchased it I allowed the saleslady at Macy's to spritz it on me and wore it for a day and fell in love with it's enduring fragrance. It lasts all day and doesn't give you that alcohol headache that some perfumes do. I highly recommend it; especially for younger women who may like a lighter, fruitier scent. However, I didn't care for its sister fragrance, Red Delicious, too much.