I don't care because I don't do it. I go to work the day after Thanksgiving, and even if I had the day off I probably would avoid the malls. No way am I waking up that early for "specials" on items I wouldn't buy for my loved ones (let's face it: that $100 laptop is only $100 for a reason), even if I did manage to claw my way through scores of much more determined and probably much larger shoppers who want to get one of the three items in stock.