This is a great sipping vodka, many times I can find it for about $30 for a 1.75 at Costco.  

If you are drinking martinis, then use Kirkland or Sveka, both available at Costco.  These are the three brands I use and I have never ever had a complaint except from one ahole who only drinks KettleOne.  Well I did a drink taste test for him between Kettle and Smirtnov and he picked the Smirnov.

You see some people are always sold on brand names.  These are very insecure people who think that what they wear or drink will make them more popular.  They need to wake up.