In the end, quality wins out of garbage. If you take the time to write a quality review, folks will mark it as "helpful" meaning more of RateItAll's traffic will find it. Quality reviews also have a better chance of being linked to by other Web sites, and of being indexed by search engines. If you build it (a quality review), they will come, and RateItAll will do everything in its power to promote your quality review over those reviews that have just been slapped together.