Aloe vera juice with pomegranate tastes fine, the plain stuff tastes awful. However, you can mix it with juice since you only need to take about two ounces of it at a time. I had a bleeding ulcer and acid reflux, and my insurance stopped covering the medication that helped it. I tried various other medicines, like Prilosec, etc. Nothing was working, and I was in a lot of pain. The very first time I drank aloe vera juice I noticed a difference...now I don't need any additional medicines and I drink two ounces every day. It also helps with immunity and joint health. I highly recommend it.