I have used Ivory Snow on all three of my childrens clothing. We have allergies & sensitivities to perfumes. Ivory Snow is gentle, but cleans. I also use this on my bra's. I breastfeed, and this detergent has no dyes or perfumes. Baby wont get broke out. Have you ever let someone hold your baby, and then his face breaks out, from their perfume or clothing? Babies are sensitive to everything. I use this until my children are atleast six months old. Love it!