Definitely a bold flavour. Not as intense as I thought it would be, but it is a very nice wintergreen, and it's VERY moist. The freshness seal is a great idea, and I think more companies should try it out. Packs great, tastes great, overall it's an excellent product. Skoal really hit the nail on the head with this one. The flavour is also sweeter than most wintergreen, so if you dip your "regular" brand say an hour or so after Edge, it doesn't taste sweet at all.