It's delicious and gets you drunk. What more do you need? It's sweet, not bitter like beer or gin or tasteless like vodka. Morgan is much easier to drink than Bacardi Gold because it's lighter and doesn't burn as hard. It has sort of a mild delayed reaction burn and taste which is kind of cool. It's great with coke. It's also great with Mountain Dew except it looks like a glass full of urine. It's also cheaper than a lot of other hard liquors.