I have had US Cellular for almost a year now and had nothing but a wonderful experience. They didn't push the coolest or greatest phone on me, nor did they do that with a price plan. They actually helped me find the plan that would be most cost effective for me and helped me monitor it over the first 3 months to let me know if I could drop down to a lower plan (without extending my contract). The staff is knowledgeable and friendly which doesn't make going to see them a drag. This is by far the best company in the cell phone service, they may not be the biggest but they focus on the customer.