I live in a city with a host of independent coffee houses, many of whom import, blend and roast their own beans. Almost any of them make better coffee than the pretentious dreck poured at the chain houses.
My preference in coffee is hot, black, unsweetened. I don't want milk or sugar distracting me from the caffeine rush.
In fact, the way I feel some mornings, I'm surprised I bother to dilute it with water.