I would say if you are a liquor afficianado who likes to sample the boquet of a rum and such, this is definitely not for you. I will say though that I never found it to be that harsh or poor tasting, the cheap american made vodkas I have had are much worse. Likewise, this is not for lightweights who are better off with beer. I've seen someone get blind drunk off of two capfuls of this. When I was a gorilla alky, I used to love drink this stuff, but then again, my capacity for alcohol was world class at the time. I don't think I would try to drink the stuff now, I'm not interested in getting blind drunk and numbed up anymore.
P.S. You have to have a built up alcohol tolerance (a very strong one) to drink this stuff without hurting yourself. This stuff can kill you, not for amateurs.