African Pride products smell *amazing*, and are wonderful for our hair. I use the shampoo/conditioner, hair moisturizer, leave-in, and I also like the grease and the creme conditioner(the creme leaves my hair so soft). It was around when I was a teenager, and now I am 33 turning 34. Wish I had kept it up for that long. My hair would probably be excessively long by now.