i've got a dip of husky straight in right now. it's better than i was expecting but not "great" by any means. it mostly just has a mellow wintergreen flavor to it and is very strong (nicotine-wise). the "straight" flavor seems to differ greatly from brand to brand but if you want a good nicotine kick without the chemically taste, this is the stuff. also, at only a couple bucks a can, it's great on a budget.