Luckies were the BEST filtered cigarette sold in North America. The taste was its "taste" alone nothing could come close to Luckies, nothing. Full rich robust with a hint of brown sugar and a slight prune taste, and of course a toasted flavor that brought out the tobacco's blended in Luckies to the forefront of each smoke. Sadly Lucky Filters are no more in the U.S. after RJR bought out B&W some years ago. The non-filtered version is still made...but the taste and quality has gone way down since the merger. I miss my Luckies, and have tried every single brand to find a replacement for them, but NOTHING COMES CLOSE. The old Pall Mall's made by B&W were close to the same taste and smell, but RJR has destroyed those aswell. I wish that one day soon Luckies will return to America...as the pack said "An American Original"...but im sure RJR would find a way to ruin 'em. So if you find yourself reading this review in Europe or the UK and your a smoker PLEASE GO OUT AND BUY YOURSELF A PACK OF LUCKIES AND ENJOY.