I believe that the conservation of our wildlife and natural resources is very important. I have always appreciated the work the World Wildlife Fund performs and more importantly how they work by not being paint slinging fanatics. They seem to take a real educational approach versus an activist approach to serious conservation issues. Their concerns seem very universal and logical unlike those taken at times by PETA and SPCA. Every year the kids bring home a catalog from school with various items to purchase shirts, hats, book bags, etc…we always buy something. The artwork is very beautiful and, the products are made from quality materials. Through their educational efforts, my own children seem to gain a little more respect for wildlife and nature each year.