I like this stuff a lot, though I'm actually not brand loyal to any particular toothpaste. I bother to comment here b/c I made an interesting discovery recently. If you sort of inhale while brushing your teeth, you get sort of a "clean fresh breath" feeling as though you used mouthwash. I suppose it will work with other toothpastes too, but you definitely feel CLEAN when you do it with this stuff.
