My daughter wanted a backpack. We bought it at PacSun. It was on sale. We went into Macy's and she saw the same backpack which was priced .50 higher than the regular price at PacSun and no sale or discount was being advertised. My daughter then saw another backpack, same brand, same style but in a different color that she preferred. Macy's supposedly has a price match policy so I asked a clerk at Macy's to do a price match. She said she had to get permission from the manager. After 20 minutes or so, she came back and said the manger said they would not be able to match the price PacSun was offering. I asked the clerk for the contact information of the district manager and she said she would have to get that from the manager. After waiting another 15 minutes the clerk came back and this time the manager came with her. The manager said there was no reason to contact the district manager, that she was there and was able to explain the store policy and that she wanted to make sure she understood what I was asking for. I explained that PacSun had a better price and an even lower sale price, showed the manager the receipt from PacSun and requested a price match. The manager again said that Macy's would not be able to match the PacSun price and explained that Macy's doesn't consider PacSun a competitor and stated that the Macy's price match policy only applies to large department store competitors like K-Mart and JC Penney. I bet Macy's shareholders, if I could share this information with them, would not agree that PacSun is not a competitor. I asked the manager for district manager's contact information and she refused to provide that information. This is a Sunday early afternoon, two weeks before school starts. The mall is packed with shoppers and stores like Hollister, Aeropostale, Buckle, Forever21 and PacSun are very busy. While I was waiting those twenty minutes for the manager to come over and talk to me, I notice Macy's has exactly four shoppers in their Junior's Department, two of which are just passing through and never leave the main aisle. My guess is they are on their way to one of these stores that Macy's does not recognize as a competitor. As for me, I just cut up my Macy's card and won't be back. I still wanted to discuss this experience with a district manager so when I arrived home I checked the Macy's website. The contact information is vague but there is a page that allows you to submit comments and answer a series of formatted questions with very narrow scaled answer selections. I also noticed that the Macy's website only provides a place to recognize associates for outstanding service. I am left to wonder why Macy's does not accept negative comments or complaints? Is that a reflection of the same arrogance that allows them the belief that PacSun is not worthy of being considered real competition? No telling how many thousands of dollars Macy's spends in advertising dollars to bring customersinto their stores - ironic that it cost them less than $10.00 to drive me out thedoor. I will spend about $700 on our family's back to school shopping and not one single cent will be spent at Macy's. They shouldn't be concerned though, because none of it is being spent at any of their competitors either. I will take my girls shopping at those "other" stores - they are the ones that they really want to go to anyway. I remember the good old days of Meier & Frank. Sad they were taken over by Macy's.