I've used Aveda products for about 9 years. I use their Clove shampoo/Rosemary Mint Conditioner daily, as well as the Flax Seed Aloe spray on gel and Firmata hair spray. I've tried other products, but my hair just knows what it likes. My tresses just respond better to the wonderful ingredients in Aveda products. I agree with Shroomwoman...buy a small sample of one of their products to try it out first. You need to find the right one for you. But by all means...try Aveda. You won't be sorry.