Sure, this stuff is gentle and all, but it gets a poor rating for its expensiveness!! Honestly, all the other detergent companies make similar "free & clear" products and don't charge ten dollars for a small bottle of it! I think the only reason its so popular is that the manufacturers have managed to frighten new parents into believing that it's the only detergent safe enough for their children, when the truth is that All, Purex, and Tide's "Free & Clear" formulas are just as good!
