I never really paid much thought to my shaving routine. I used to only use water and you know, it worked. Not necessarily good, in fact it was rather bad as I'd always have this one person pointing out how much I nicked myself. I started trying body wash with it, and it was the yogurt stuff (I believe it's dove brand but I can't be positive) and it worked really well...ish. Compared to the old method it was great. It lost its bubbliness before I could get my razor over to most of it, and it ran out quickly. When I went back to get more, I noticed the Skintimate stuff on an end display and I looked at it. There were only two choices at walmart, strawberry and the plain stuff. I tried the strawberry stuff and I can't believe that I'd been wasting all this time with plain body wash. This stuff is FANTASTIC! I got such a close shave, the foam STAYED and it feels so smooth! Better yet, my usually dry legs don't feel itchy anymore and I don't even have to use any greasy lotions. That, and it's fun to draw pictures in the foam... ahem... I mean... yay.