Chose this TV for it's aesthetics about a year ago, this was also my first LCD TV purchase. Sounds great and the Image is very good, much better than a lot of the other TVs I compared against at Best Buy.
Setup: Has been used with Dish Network, HD Cable, HDTV signal, a PS2, various VCR/DVDs
Major CON: I don't know if this is true of this Sony line, all Sony TVs, or just this particular one but the remote is SLOW, annoyingly slow to warm up. For some reason the power button on the remote works fine but the volume, input, and channel change take about 5 minutes to "warm up". If you're TV is going to be mounted up high where you can't reach the volume buttons manually then you're in for some frustration.
Minor CON: Sometimes when not in use it makes a high pitch buzz, it's not noticeable most of the time, and probably do to static build-up or something. Also, the HDTV channel scan needs an external antenna (won't work without it), luckily any old rabbit ear one will do.
PROS: Just the right amount of options and pre-set settings, image is great, the HD is awesome, it's built-in speakers sound great (provided you don't crank up the volume too high).
I love this TV but I give it 3-stars because of the issues with the remote signals.
NOTE: I also have a Universal Remote that I use, and it too has the same problem where it's slow to "warm-up", it's a TV issue, and not the actual remote.