I live in an apartment in an urban neighborhood in central Seattle, on a street that is in a valley. I'm near the towers, but there are trees and buildings that block the reception. I had digital TV rabbit ears from Radio Shack, and with it received two to three channels consistently, and received all the other channels intermittently. When a favorite show was on, I sometimes walked around the room with the antenna trying to get a glimpse of the show and would stand holding the rabbit ears in order to watch.
After over-researching and reading reviews, I decided to try the Winegard SS-3000. It does work as promised--I receive all local channels strongly now. I am completely satisfied with its reception. YAY!!!!!!!
As far as aesthetics go, it looks sleek and fine except for the reflector, which is the mesh looking thing behind the antenna. It's just a little funny looking. However, I don't mind as I can now watch a show if I want to.
As far as packaging goes, I was impressed with how they minimized packaging. The instructions to put the antenna together and connect it were straightforward and clear.
If you live in an urban area and want an indoor antenna, I suggest this one.