The problem with badge-engineering is sometimes it works. The 90s-era GM B-Body vehicles were successful and people ended up buying the Oldsmobile Custom Cruiser, Buick Roadmaster, Cadillac Fleetwood Brougham, Chevy Caprice and Chevy Impala SS. Unfortunately, it was a dilution of brand missions and only perpetuated the company's problems rather than solve them.
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