Like American Idol, Deal or No Deal knows how to milk the suspense of what will happen to charismatic, emotional personalities who get their moment in the spotlight. Except that Deal or No Deal involves zero skill, just dumb luck. Viewers get to vicariously live a dream of instant riches through a hour of roller coaster histrionics. For me, it's guilty pleasure watching, as I find myself sometimes sucked in to see how a contestant fares.