People don't like magazines anymore, and this term fits so heavily into that world. It also fits into the paid internet "premium content" world which is far outside what rateitall has to offer

Only if they pay to "subscribe."

I take cash, cheques or liquor

This isn't a terrible idea. Its been used in other places to describe those who closely follow another's blog. Although RIA is a slightly different concept, it can be quite similar to a blog. I could see this working, although it might not have the sound of what Lawrence is looking for.