This product is much better than average once you get it right. I had screws missing and the headboard was bad. After finally getting replacements, two follow ups by me, it works well. I am not sure it is worth the price though

This product is WAY overpriced!!!! I called customer service when I went to buy it and I asked why it cost so much...the woman couldn't tell me much. I bought it anyway...thinking it was going to be GREAT and it is ok. It doesn't come with any instructions on how to use it - different exercises. I haven't tried the cheaper ab rollers...so I don't know if they are even worse. It is super heavy. The instructions on how to put it together even had typos....makes me wonder where this was made....I'm very disappointed.

I used this in the gym I go to, and figured all "ab rollers" were alike, so went out and bought one to use at home. It didn't look all that different, but when you use it, you know there's a difference. Money down the drain, because it was pretty much unusable. Only then did I go back to the gym and take note of the actual make and model of the one I was using there (which is this one). I was disappointed at the cost - it is, after all, pretty much just a piece of tubular metal with some bends in it - like all the others, in that regard. But the others just don't feel right. Is it worth the money? I don't know. Is it better than the cheaper ones? Definitely.

the people who write negative comments about this unit surprise me. I've used many 'ab-machines' and none isolate the abdominal region as good as this. My gym had one of these and i used it all the time untill someone stole it, so i went ahead and forked over the 180 bucks to have it delivered.
I mean Oprah Winfrey gives it her endorsement what more do you need.

You've got a lot of ab-rollers. You need a gimmick: The product is no better than the competition. You don't have an ad budget. What do you do? CHARGE FOUR TIMES AS MUCH. Then just sit and wait for the 'clients' who are looking for a 'quality' product to assume that the high price actually means something.