I am allergic to chemicals so this is the only dish liquid I use...well.. actually the one with lavender oil. It works great and I can also use it when doing general house cleaning. But, I get it at Target for $1.49 a bottle so this is way over priced...

So far this product has been working much better than the palmolive I used to get at the grocery store. This product doesn't leave in film on your hands or the plates.

This detergent is so THIN I accused my husband of watering it down. It is unscented, but just try to get it to stay on a sponge. You end up using ten times more that if you use a better product, like Mrs. Meyers. NOT WORTH THE COST.

Because this dish detergent doesn't bubble, I had a hard time believing it was actually cleaning my dishes because I couldn't see it (the bubbles of conventional dish detergents make us feel like it's really cleaning) or feel it (the conventional stuff is much goopier). But then after using this detergent for a couple weeks, I realized our dishes were indeed getting cleaned and have loved the fact that it doesn't smell toxic, is gentle on my skin and is better for the environment.

With two toddlers in the house I wanted to clean up my environment. I wanted to get the toxic chemicals outta here, like the Triclosan in the Palmolive I was using. I love the 7th Generation products. They work great. I don't like to pay more but I'm willing to.