I use this shampoo every single time I wash my hair (which isn't necessarily daily... I normally wash my hair every other day to keep it from drying out). I have shoulder-length fine, thin, straight-as-a-pin hair and this shampoo works great for me. I love the fresh, organic scent and the nice lather it produces (some of Aveda's shampoos don't produce much of a lather, which is okay, but I prefer a soapy lather!). There's just something so UNoffensive about this shampoo... no strong scent, no gimmicks... just a lovely, fresh, clean shampoo.

I personally love all the Aveda products and highly recommend any of them. But save your money and go directly to Aveda's website. Buy it from them and you'll definitely spend a lot less (and they offer free shipping for $50+ orders). Or save on the shipping altogther and find an Aveda salon in your local area and buy it from them. There's a locator guide on their website. They typically charge the same as the corporate website.

This shampoo has an incredible smell and it works great as a first wash before using other Aveda products. My hair is curly and I use the Be Curly shampoo, but find it too thick to work a lather right away. The Shampure has an excellent lather and turns your shower into a spa. I love it!

I chose it at random at my beauty salon. I know that pretty much everything Aveda makes is of great quality. Am very satisfied and paid just 9 bucks, not even on sale. Loved it after the first use- not drying and yes, very nicely perfumed...

i have loved this shampoo for several years. Only one salon in my community sold it and then they moved out of town. The only way I can find it is through Amazon. Naples and Pt Charlotte, FL sell it but I live in Cape Coral, FL and no one sells it locally.

Just make the conditioner a little better.

Patti