I recently bought this clock, and I'm not happy with it at all.
The alarm on mine barely, barely rings at all and is not nearly loud enough to wake someone up. It's a meek little beep that is about as loud as a whisper. The hand that determines what time the clock goes off is also not reliable - if you set the hand to around 7:15, the clock might go off at 7:00 or might go off at 7:30. I've had to resort to using my cell phone as an alarm after realizing that I couldn't count on this clock.
Don't waste money on this piece of junk.

The clock kept losing time- it ended up hours slow, sometimes. Clearly not what you want in an alarm clock.

I bought this clock because my wife commandeered my other back-lit sharp alarm clock, and this was the closest I could come to replacing it. This one is a little noisy, especially when right by your head on a night stand. But not that bad. It arrived in unopened packaging but was broken. It took me all of two minutes to pop off the back, re-align the light bar/snooze bar, and get it working. The benefits of this clock are that it is large enough to easily operate the controls. The back light is really a side light at the 4 o'clock position, but it is adequate for double checking the alarm setting and seeing what time it is. From a sound sleep, you can either hit the snooze bar or disable the alarm without fumbling. It is keeping accurate time. Overall, it is a good value.

this is a nice little clock for only $10. looks good keeps good time. i don't know what the previous reviewers are talking about. what do you expect for $10

Absolutely unreliable. It would alarm you at the wrong time sometimes, and not at all at others.