I like it. It certainly gives you volume but if you're looking for that smooth, silky finished look, it won't do that but I don't think it claims to. I have fine, thin hair and this really does give me a lot more volume. I think it's worth the price.

Hair retains vibrant color, smells nice and hair feels revitalized. Pureology products don't make hair feel sticky or hard as some other hair care products have a tendency to do.

This a great product in conjunction with the Volume conditioner. I have been using it for several months and it work on my hair which tends to be oily if I don't use the right shampoo and conditioner.

Pureology is hailed as one of the more high-end hair product lines available. It has so many good aspects, it's no surprise it's so popular, despite the higher price tag. A bottle of Pureology shampoo or conditioner will cost about $25 each in store; however, on Amazon it's almost a steal!

What's so great about it? The Pureology product line is natural, with no sulfates, and is 100% vegan. For those of you who aren't concerned with such matters, it's also highly-effective product. The Pure Volume shampoo works well enough to clean your hair without stripping it of the moisture that color-treated hair so often requires. It's made for color-treated hair, but works on all hair types. It smells great - almost like aromatherapy - and works great too! Best of all, it doesn't take much, so you use less product than you would with other brands. (A quarter-sized amount of shampoo is plenty for shoulder-length hair.) A set of shampoo and conditioner will last me close to 3 months, unlike other brands I've purchased in the past. Conditioner comes in a slightly smaller bottle than the shampoo because you use less of it. Be sure to try the conditioner too! Pureology Serious Colour Care Antifade Complex Pure Volume Hair Condition, 8.5-Ounce

Great Stuff! I have always bought very good hair products and think this
ranks among the tops. Yes, it does cost a lil more than some, but a little bit goes a very long way and it makes your hair feel and look great. I would recommend this to anyone who colors their hair, or has dry
curly hair.