I'll have to add my vote to price as well.  If it was the same price at a local store I would just go and get it right away, if I'm going to delay my gratification for a few days I better be saving money :)

Very important of course. Unless I'm in a real big hurry I'll usually compare prices including any taxes and shipping costs. One of the more ridiculous shipping fees I've seen was actually on the US Olympic store site where you can buy an Olympic pin for $1 to support the Olympic program, but shipping for one pin is $6.99 and $1.99 for each additional pin. If you wanted to buy 10 pins, it would be $10 for the actual merchandise plus $25 for shipping.

This is the most important factor imo. If the price is right you have my sale, now I'm not going to buy the chepest generic brand pos but if price is balanced with quality I'm buying it.

Would there be any other factor? I do have to say that if the mfgr. is known to be flawless w/ a more expensive prices vs. one that is unknown, I would by the more expensive product. Just learned from experience.

Of course price is a factor. I'm talking about the price on name brand goods and services though. Any site can sell you something generic for cheap.

Whenever I am going to buy something online, usually the price and ease are the major factors in my choosing to do so. However, if it is price, I do tend to hold that window open, and then open a new window and search another company until I find the lower price on the item. When I am calculating the total prices, I also remember to check shipping costs as these can differ from site to site. Once I add all this together, compare, then I choose. So price is definitely a driving force in my choice.

Everything is cheaper on the net. So price is a big factor. The only downfall is worrying about getting equipment that is DOA.

Price is a HUGE thing I look for when purchasing things online. I always add the price of the item to the shipping and handling and if it's more than what I would pay at the store....no way! I'm not going to waste a few dollars when I could easily drag my lazy butt out of the house and head on down to Wal-Mart. However, if it's cheaper than what I normally see....of course!

One of my biggest reasons for buying an item online is the price. Our intent is to get a good deal for what we are buying. We have been fortunate so far in finding different companies online that have offered us same great deals. so far we have had some pretty good luck. with all the competition online with different companies we have come across some great bargains.

Price isn't important if I know I'm buying professionalism. A reasonably priced item that is half heartedly put together wouldn't sell me as much as a highly priced item that has the following things -excellent support team -great reviews from clients -a couple mediums of contact like phone, email,chat -reputation of stability just my $0.02

Price is by far the most influential factor when shopping online. Unless I'm getting a very good deal or the item is hard to find, it's usually not worth the trouble of having it shipped and waiting several days to have my item in my hand if I can run to Wal-mart and get the same thing.

This is extremely important ofcourse. I will tend to buy from the internet, only when the deal is actually cheaper than buying at the store. This kind of deal is found specially in auction sites such as eBay.